Lands’ End x Blake Shelton — Spring Collection Campaign

Following a successful initial launch, Lands’ End needed a high-impact creative campaign and script for Part 2 of their co-branded partnership with country icon Blake Shelton, designed to drive product awareness and cross-channel engagement for the new Spring Lineup.

I concepted and wrote the primary commercial spot script, along with a full ecosystem of social media extensions, cutdowns, and digital ad copy. During production, I served as the lead on-set copywriter, providing real-time script adjustments, ad-libbing dialogue variations with Blake Shelton, and ensuring the brand voice remained authentic to both Lands’ End and the talent’s distinct personality.