AT&T — NCAA Men’s Championship Activation

To support AT&T’s overarching “Connecting Changes Everything” brand platform—highlighting its suite of wireless, high-speed internet, and entertainment services—the brand needed real-time social coverage and experiential content capture live from the NCAA Men’s Final Four & Championship games in Indianapolis.

Operating in a hybrid Creative Director / Producer capacity, I led an on-the-ground creative and production team to capture high-impact social content across stadium activations, fan zones, and pre-game events. My scope spanned directing organic real-time content, guiding celebrity talent and influencer partners on-set, and overseeing real-time visual storytelling. Additionally, I managed client relations on-site to ensure all live execution flawlessly aligned with AT&T’s strategic brand goals and campaign benchmarks.