E! People’s Choice Awards — Live Event Social Coverage

During one of pop culture’s biggest nights, E! needed an agile, high-speed social to dominate digital conversation, drive real-time engagement, and maximize organic reach across social channels, with a primary focus on Twitter/X.

I spearheaded on-the-ground real-time content creation from an on-site war room. Before the broadcast, I drafted predictive copy templates for 100+ potential category winners. During the live show, I collaborated directly with on-site video editors to identify, curate, and package peak broadcast moments into platform-native social content in real time.

The campaign drove top-tier platform performance, successfully landing the People’s Choice Awards on trending feeds nationwide and generating viral engagement across key moments.