RXBAR — RX A.M. Oats Launch Campaign & Social Assets

RXBAR needed a launch suite of multi-platform social creative to introduce RX A.M. Oats, while maintaining the brand's signature clean, minimalist aesthetic and highlighting product benefits like ease of preparation, clean ingredients, and flavor variety.

I led the creative strategy, copywriting, and visual concepting for the campaign photoshoot. Mirroring the product’s core promise of simplicity, we designed a minimalist aesthetic featuring warm color palettes, clean set design, and bite-sized messaging. I authored copy for static social ads, short-form video assets, and product-focused carousels that clearly communicated nutritional value without sacrificing brand wit or visual appeal.