Lyft — “Destination Vaccination” Social Impact & Influencer Campaign

Access to transportation was a major barrier during the nationwide COVID-19 vaccine rollout, with an estimated 15 million Americans lacking reliable rides to vaccination sites. Lyft aimed to promote its Rides For Others initiative to mobilize communities and provide equitable access.

I wrote the campaign’s core branding anchor and social hashtag, #DestinationVaccination, designed to build awareness and shareability across platforms. I also authored Creator Briefs and messaging guidelines for TikTok influencers, equipping partners with creative direction, organic hook ideas, and clear call-to-action prompts to educate audiences on how to fund or request rides for those in need.