E! Entertainment — Social Roadmaps & Content Strategy

With an expansive, fast-moving slate of reality television and scripted series, E! needed bespoke, 360-degree social content strategies for every new season to drive tune-in, sustain viewer retention, and maximize fan engagement across platforms.

I developed end-to-end social roadmaps and content strategies tailored to each franchise's unique narrative arc and audience profile. My role encompassed defining brand voice parameters, platform-specific content frameworks, real-time live-tweeting/live-coverage strategies, and high-impact premiere/finale digital stunts. Additionally, I concepted paid social ad units and high-lift creative executions designed to convert casual viewers into dedicated series loyalists.

Program catalogue: Keeping Up With The Kardashians, Total Divas, Total Bellas, Very Cavallari, The Royals, The Arrangement