FanDuel Sports Network — Organic Video Strategy

Expanding beyond a strictly paid media workstream, my creative team was assigned FanDuel Sports Network’s organic workstream and given an ambitious benchmark of securing 6.7M organic views within 4 months.

As Creative Lead, I directed the team through concepting, scripting, and producing a high-volume suite of platform-native vertical videos tailored for TikTok, Instagram Reels, and YouTube Shorts. By capitalizing on real-time sports trends, cultural commentary, and high-engagement short-form video frameworks, we scaled the brand’s new organic pipeline while maintaining alignment with existing paid media objectives.